Week 4 - Assesment 2 Reading Response

How do you write a design brief?
As designers, a brief is necessary to keep a reference point for design. This is essential from a designers point of view as it saves time and also allows them to understand what it is they are designing for - relates to branding and corporate identity - essentially communicating the company.
Designers need to understand what it is they are communicating to the public. This is evident in course assessments we do. A design brief is given for a company in a certain sector, it is then the designers task to adhere to certain guidelines, while assessing colours, typefaces and shapes etc to be used in order to communicate the client effectively.

Week 4 - Assesment 3

So all three represent a jewellers...its clear that both michael hill and tiffany & co share some kind of similarity. Tiffiany & Co are world renowned for their jewellery and therefore only need a simple name, however it seems Michael Hill has dropper the 'jewellers' part from their name. The simplicity of both their logos is what makes them appealing...to me. Michael Hill seems to be a more modern take on the Tiffany & Co logo, something that remains timelessly classy.
The Prouds logo differs in that it seems more prestigious. The 'royal' seal and its establishment date all add to the appeal of the logo, and unlike Michael Hill, Prouds have stuck with 'the jewellers' slogan.

Week 4 - Exercise 4 Jewellery Shop Identity

Letterhead















Yellow Pages Ad







Building Banner

Week 3 - Assesment 3

Well, the appeal of the logos is ultimately about what they're offering. David Jones is the only real competitor to Myer in Australia as they are competing for the same customer base. Their logo is classically simple and therefore evokes ideas of heritage and class. It's simplicity rivals Myer.
Similar department stores such as Marks & Spencer and Selfridges of London are similarly simple. I think this relates to the heritage of all these establishments. Most are formed from family names and their service is well established, hence the logo is kept simple and easy to remember. Their appeal is different to Myer as their logos promote thoughts of heritage...however that isn't in the logo, that's in the brand. The logos are all very similar, simple, text based.

Week 3 - Exercise 3 Logo Redesign

Logo redesign








Letterhead













I took a simple approach to the redesign, obviously a company as well known as Myer doesn't want a complete overhaul, similar to that of Qantas who periodically change their kangaroo slightly.