Week 4 - Assesment 2 Reading Response

How do you write a design brief?
As designers, a brief is necessary to keep a reference point for design. This is essential from a designers point of view as it saves time and also allows them to understand what it is they are designing for - relates to branding and corporate identity - essentially communicating the company.
Designers need to understand what it is they are communicating to the public. This is evident in course assessments we do. A design brief is given for a company in a certain sector, it is then the designers task to adhere to certain guidelines, while assessing colours, typefaces and shapes etc to be used in order to communicate the client effectively.