Well, the appeal of the logos is ultimately about what they're offering. David Jones is the only real competitor to Myer in Australia as they are competing for the same customer base. Their logo is classically simple and therefore evokes ideas of heritage and class. It's simplicity rivals Myer.
Similar department stores such as Marks & Spencer and Selfridges of London are similarly simple. I think this relates to the heritage of all these establishments. Most are formed from family names and their service is well established, hence the logo is kept simple and easy to remember. Their appeal is different to Myer as their logos promote thoughts of heritage...however that isn't in the logo, that's in the brand. The logos are all very similar, simple, text based.
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