Assessment 5 - Design Direction

Design Direction

Rohan Nichols – ublo
253 Raison Street
SURREY HILLS NSW 2115
mob. 0431 654 432
ph. (02) 9521 2345
fax. (02) 9521 2365
email. rohan@ublo.com.au
www. www.ublo.com.au


Summary: To create a sophisticated and highly stylish identity for ublo, Rohan Nichols new rangeof high-end quality household items. The products are simple, clean and stylish – this will be expressed throughout the logo, specifically via the integration of a simple symbol – influenced by the modern styling of design.

Facts on Nichols/product
• Industrial designer, jeweller, craftsman and metal worker
• Background in handmade products
• Simple, clean and stylish products
• Influenced by modernist styling of design
• Logotype – Rohan Nichols or variation, or ublo
• Logo includes symbol – identifying mark
• Travelling with product line.

Objective
The objective is to design three logos for Rohan Nichols and his new line ublo using either his name, a variation of his name or the brand ublo. The logo is initially being used to help attract a financial backer and/or distributor. This logo will be used throughout products, business cards, letterheads, trade shows and stationary.
A brochure will also be produced in order to showcase the product line to clients.
The third part of the project is a 3D mock-up rendering of a booth used for trade shows. This involves rendering graphics, furniture and the floor plan. Accompanying this should be a statement outlining production processes and information on robustness and portability.
A mock-up website must also be completed. This involves creating three pages of the site, two of which will display products. Also included is an interface on how the navigation will work.

Target Market
Initially the target market is that of a backer and/or distributor. From then on the focus will primarily be on consumers; those with higher incomes and like the finer, more stylish and modern products on offer.

Products
The range of products to be marketed using the ublo brand name includes household and kitchen items, lighting and personal accessories. These will be high end quality consumer items constructed from modern and contemporary materials.

Execution
While Nichols is unsure as to whether or not the products should be marketed under his name or ublo, ublo tends to lean towards a more recognisable and modern/fresh name. Mock-ups under both names will be produced as the symbol is sepearte from the logotype. Client approval will then be required to finalise.
The design will be influenced by Rohan Nichols background in jewellery, metal smithing, industrial design and will reflect the ublo range; a distinct lack of angles, fluid design and a somewhat organic form.