BPay as a logo is pretty appealing because of the 'B' they have used. It acts as a symbol too and really embeds the service/logo in peoples minds. The use of a single colour keeps it simplpe, something BPay is meant to be
Sony have barely changed their logo over the years and like most electronic companies, simplicity and the use of a single colour sells. It is also better in terms of brand placement on products.
Vodafone is appealing because of it's font/symbol use in the name and the use of red, a colour that attracts everyone. Im a big fan of simple design..if its effective and I think vodafone have achieved this.
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