Ferrari is well known for its history and this is deeply emblazoned in their crest/logo. The national colours of Italy cover the top, while the yellow backdrop represents the colour of the town of Modena. The bucking horse is an ideal symbol for the raw power and thrill ferraris give (i assume). I think it's a great design, it really represents the cars origins and its racing pedigree.
Lindt: It's probably difficult to see in this image but Lindt chocolate have what appears to be some kind of heraldic crest alongside their name; fire breathing dragon with a knight type mask above it. This doesn't do much in terms of its appeal, still tastes good, however it does give a sense of history.
Porsche shares many similarities with ferrari. Its logo represents prestige and pedigree, 'stuttgart' its birth place.
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