Logotype: This article essentially sums up how we as graphic designers lookat the design process of logos. When designing, we must look at who, what and why we are designing. The design must encompass the client and colours chosen also play a vital role, depicting the service/product on offer...these are all things we think about when completing assessment tasks.
Corporate Identity is a large part of creating a logotype. We have to design a logo that communicates the company and their behaviours; we must create a social connection through colours, typeface and design.
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